BLOG KLIN D'OEIL- Episode # 1 ONCE UPON A TIME ....
"At the corner. Around the bend. À l'oeil"
"At the corner. Around the bend. À l'oeil"
Team Klin d'oeil is honored to be the French ambassador for the Squarespace platform. This partnership has given rise to the idea of telling you how Squarespace has supported them since their beginnings. An opportunity to delve into the history of the Klin and its extended family...
The world of small designers is about to undergo a metamorphosis... Without anyone seeing it coming, the stars align and the Capman sisters create their first designer sale in their own image: joyful, colorful and family-friendly!
The infectious joy of their event takes hold in Paris, first at the Trabendo and then at the Pitchfork festival at the Grande Halle de la Villette.
is the consecration. Accompanied by their best team of volunteers, they took over the 1800m2 Carreau du Temple for the first time. Klin d'oeil was born.
The machine is launched. The Klin d'oeil designer community is growing. The bonds are strong, the envy mutual. All that's missing is the parent company of the Klin d'oeil empire.
The great adventure begins...
Emilie and Virginie hold the keys! The yellow boutique was born and became the colorful, inspiring showcase we know today.
The boutique quickly became a landmark, a place for life, laughter and creative encounters.
Virginie is busy in the boutique, stocking shelves, tinkering around, welcoming customers and designers. Alongside her, Emilie fires up the @klndoeil instagram account, adding color and mobilizing a loyal community.
It's all happening so fast. So fast, in fact, that the boutique is already open and Klin d'oeil still doesn't have a website. Now it's time to get down to business...
Like an obvious choice, in the blink of an eye, the Capman sisters chose Squarespace.
In no time at all, the site comes to life. Klin d'oeil is embodied in images: colors, patterns, designers... It's all there!
Over the years, like a fine wine, the site has evolved with each new project. And there's no shortage of projects at Klin d'oeil...
As if by magic, the room next door became available. No sooner said than done! The Atelier & Bureau space opens its doors. A page dedicated to the workshop program is instantly born! It's almost too easy with Squarespace...
it's also the year when everything changes. But don't panic.
Without really being planned, two new recruits join the adventure! The "Klin d'oeil team" is born. Laure, illustrator and color fan, works alongside Virginie in the boutique. Hélène, Swiss army knife of creativity and fan of planning, becomes Emilie's partner on agency projects.
the year when everything changed. Really this time, with the sudden arrival of COVID. The store had to close. But nothing stops! And that's not knowing the Klin d'oeil team... To cheer up their community, the girls have come up with a series of surprise bags to give away online. And let me tell you: an eshop page has been created! What an incredibly functional platform!
half-released, Emilie, Virginie, Laure and Hélène return to the 4 walls of the boutique and workshop. Relief is the order of the day, but for the time being, it's forbidden to let anyone in...
All the stores are in the same boat! It's time to help each other out. Many local retailers are knocking on our door... " I've heard that you know of a super-easy-to-use, highly functional CMS for creating eshop sites rapido presto?" The answer is yes. The torch has been passed.
